Coffee is processed in two forms — washed and natural. We call this coffee "dirty" because it is not washed. The washing process washes the mucilage off the bean
creating a crisper cup of coffee, while the natural process leaves the beans with
mucilage intact, creating a sweeter tasting coffee.
Our coffee is "Nekkid" (the Southern derivation of "naked") because we aren't
stripping the natural sugar off our beans in the natural process. We are leaving that
sweet-sweetness that creates a bold, big-bodied cup of goodness.
That’s How We Established Our “Dirty Nekkid” Brand Name.